3/15/2024 0 Comments Coca cola factoryFor decades, the companies produced billboards in local languages, often using models in traditional Tzotzil garb.Īlthough Coke has since discontinued the ad campaigns, Mr. Local health advocates say aggressive marketing campaigns by Coke and Pepsi that started in the 1960s helped embed sugary soft drinks into local religious practices, which blend Catholicism with Maya rituals. On New Year’s Day in 1994, the day the trade pact went into effect, rebels from the Zapatista Army of National Liberation swept into San Cristóbal, declared war against the Mexican state and burned government buildings. Nafta has been beneficial for Femsa, which has received hundreds of millions of dollars in foreign investment.īut in San Cristóbal, Nafta is widely viewed as an unwelcome interloper. Femsa is one of Mexico’s most powerful companies a former chief executive of Coca-Cola in Mexico, Vicente Fox, was the country’s president from 2000 to 2006. The plant is owned by Femsa, a food and beverage behemoth that owns the rights to bottle and sell Coca-Cola throughout Mexico and much of the rest of Latin America. But at a time of growing strife between Mexico and the United States, fed by President Trump’s vow to build a border wall and his threats to scrap the North American Free Trade Agreement, the increasing antipathy toward Coca-Cola has come to symbolize the frustrations that many Mexicans feel about their northern neighbor.
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